The prize valued at R750 000, was handed over to Billy on Wednesday morning, when the moving truck filled with all the household furniture arrived at his house to collect him. 94.5Kfm Breakfast Show Host, Ryan O'Connor called Billy in the early hours of the morning to congratulate Billy. He was speechless with excitement. "I am over the moon, this is a wonderful competition," said Billy. "I slept here from the first night that we could move it. This has really changed my life!"
The competition ran for four weeks on 94.5Kfm and a staggering number of people entered. To enter the competition listener tuned into 94.5 Kfm and SMSed their name and ID to 32948. If they heard their name and called back within 30 minutes they gained entry into the draw. Kfm received 17 9140 SMS entries and 308 callers. Alternatively they could visit the Buh-Rein Estate display stand at Cape Gate Shopping Centre to get a guaranteed entry into the draw for the grand prize. 10 410 entries were received in this manner.
"This is the biggest station promotion that we have ever done," said Ian Bredenkamp, Programme Manager for 94.5Kfm. "Every morning when I arrived at work I was bowled over by the reports from my team of how many listeners had entered the competition each day. The prize is incredible and really gives Billy the chance at everything that he needs to get-a-life."
We were delighted with the overwhelming response and have certainly managed to successfully highlight the many reasons why Buh-Rein Estate makes for a fantastic buy," said Riaan Roos, CEO of the MSP Group. "In addition to this we could not have hoped for a more suitable winner. This initiative most certainly has culminated into much more than a good brand campaign, we have literally changed a family's life and to us that's such a sweet reward."
Situated in the award-winning Buh-Rein Estate in the northern suburbs close to Durbanville, the apartment comes with all the necessities of modern day living from furniture and appliances to internet plus a new Hyundai i20. The estate has a multi-purpose sports field, a planned private school and crèche, a centrally placed medical facility, an on-site shopping centre and petrol station, and daily transport service to Cape Town CBD and Stellenbosch. This competition offered Kfm listeners the opportunity of a lifetime to get a headstart in life.