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France has always been the world’s biggest market for whisky.

David Roussier

We expose the public to what whisky tastes like when it’s been aged for a very long time.

Shauna Jennens

When Johnnie Walker was sold in 18 markets around the world, Coca-Cola was only sold in three!

Donald Colville

Whisky drinker?

If so, then you’ll probably enjoy this week’s “ShapeShifter” feature on Bruce Whitfield’s The Money Show far more than all the rest.

Whitfield (broadcasting from the “Whisky and Spirit Live” festival at the Sandton Convention Centre) interviewed Donald Colville (Global Ambassador for Malts and Reserves at Diageo), Shauna Jennens (Ambassador at The Dalmore) and David Roussier (Owner at Wareghem Distillery).

Donald Colville

Colville comes from a family with deep roots in whisky distilling, mainly through operating a supplier to the Johnnie Walker blends.

He is one of Diageo’s foremost experts on all 28 of their single malt distilleries and related sites.

Whitfield asked him about growing up in in Campbeltown in Scotland and his life in the whisky business.

Colville is a “Keeper of the Quaich”, an exclusive and international society founded by the leading Scotch Whisky Distillers to honour those around the world who recognise the nobility of Scotch Whisky by working, writing or speaking on its behalf.

Shauna Jennens

Whitfield was interested to hear from Jennens what it’s like to be a woman in the world of whisky.

After moving to The Dalmore in 2010, she has been instrumental in creating a distillery experience that befits one of the world’s most distinguished single malts.

She travels extensively to promote The Dalmore to discerning audiences worldwide.

David Roussier

Whitfield questioned Roussier on what it takes to run a whisky distillery.

Roussier sells about 25 000 cases per year.

His biggest market is France, where he is based.

Exports make up 20% of his business, with Germany being his biggest export market.

For more detail; listen to the interview in the audio below (and/or scroll down for more quotes from it).

Johnnie Walker is the world’s number one Scotch whisky.

Donald Colville

The most expensive spirits that has ever passed my lips cost 100 000 pounds.

Donald Colville

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This article first appeared on 702 : Meet movers and shakers of the whisky industry (incl a Johnnie Walker supplier)

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