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It makes business sense to embrace diversity in the workplace, says recruitment specialist Frances Kazan.

Kazan explains that diversity has the ability to boost an organisation's customer satisfaction and bottom line.

Read more: How black execs on boards (and in corner offices) can do better about diversity

She says that many BEE policies are misused on both ends and do not genuinely or strategically advance the purpose of diversity and inclusion.

Kazan adds that HR departments need to make clear the strategic link between diversity and profits.

Read also: Tips on how to ensure that your career is on the right track

She says companies must ensure that employees add value to the workplace and aren't just points on scorecards.

Your team should look like your customers.

Frances Kazan, CEO and founder at Salamis Consulting

If your customers are a certain demographic your team must be a certain demographic.

Frances Kazan, CEO and founder at Salamis Consulting

If you can't convert the people into money, why are you hiring them?

Frances Kazan, CEO and founder at Salamis Consulting

They [black people] definitely have more job opportunities... We place more black candidates than we do white.

Frances Kazan, CEO and founder at Salamis Consulting

HR bosses need to implement their solutions from a business perspective.

Frances Kazan, CEO and founder at Salamis Consulting

Listen the import discussion during the World of Work feature:

This article first appeared on CapeTalk : Why a diverse workplace matters

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