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They solve a problem… rather than performing a service…

Pavlo Phitidis, Aurik Business Accelerator

The whole of the United States works on that basis… As you buy the milk, a shelf speaker [tells you about an offer]… They are brilliant at consumerism! Brilliant!

Pavlo Phitidis, Aurik Business Accelerator

It [competition in South Africa] is not [tough]… [In the US] you find a niche within a niche within a niche…

Pavlo Phitidis, Aurik Business Accelerator

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

This week marks the second instalment of Phitidis reporting back from the three-day GrowCo conference in New Orleans.

Click or tap here for all our GrowCo related content.

Phitidis also shared lessons he learned in Chicago, which he reckons can be applied here in South Africa.

He spoke about deals where Americans are buying South African companies, and South Africans buying American companies.

Finally, Phitidis gave advice on gearing your business for international trade and growth.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

Online retailing is accelerating at a remarkable pace in the US… The biggest issue that came up… is something called ‘CAC’ [customer acquisition cost]…

Pavlo Phitidis, Aurik Business Accelerator

The rate of pace is simply faster because of the size of the market…

Pavlo Phitidis, Aurik Business Accelerator

A smart entrepreneur will get a manager on board with growth management skills… You need the right people doing the right thing at the right time... You might have to make changes…

Pavlo Phitidis, Aurik Business Accelerator

In the US you meet the requirements of regulation…

Pavlo Phitidis, Aurik Business Accelerator

If you’re not wrapping tech in, someone else is…

Pavlo Phitidis, Aurik Business Accelerator

…[there are] organised networks of angels… the VC environment is also fundamentally different…

Pavlo Phitidis, Aurik Business Accelerator

Most of the people I engage with in the US, 42% are American… [the rest] come to America [because] it’s frictionless…

Pavlo Phitidis, Aurik Business Accelerator

Chicago is a distribution point… It’s the best place to have meetings…

Pavlo Phitidis, Aurik Business Accelerator

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This article first appeared on 702 : ‘Americans are brilliant at consumerism! Brilliant!’ (lessons from the US of A)

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