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…the most important thing from living artists is how they manage themselves as a brand… You don’t want volatility in pricing brought on by the artists themselves…

Julie Miller, Julie Miller Investment Art Institute

What’s vital in the emerging market is timing… There are a number of artists that I’ve worked with that have more than doubled in the space of just a year… Once you’ve missed that sweet-spot, it’s going to take a lot longer to double your money…

Julie Miller, Julie Miller Investment Art Institute

Every now and again we read about the record price some or the other work of art fetched on auction.

A few weeks back, for example, the Rubens masterpieces “Portrait of a Gentleman”, with an estimated value of R8 million, went up for sale.

The 420-year-old painting was smuggled from Germany in the 1930s, and has been hanging on a wall in a house in Johannesburg since that time.

Another Rubens painting coming up for auction in July is expected to fetch R90 million.

So, what does that mean for the artwork you bought to match your couch a few years ago?

The Money Show’s Bruce Whitfield interviewed Julie Miller (founder of the Julie Miller Investment Art Institute) for his weekly “The Science Of” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I assist new and established investors with investing in art…

Julie Miller, Julie Miller Investment Art Institute

I’d like to say I’m impassionate, but I’m not. I love art!

Julie Miller, Julie Miller Investment Art Institute

You would decide what your time horizon and risk appetite is… then you’ll decide how much to invest in developing artists…

Julie Miller, Julie Miller Investment Art Institute

It’s a tricky art [to valuate art]… valuations come from track records… there are all sorts of methodologies… you could go to an art advisor, auction house, insurance companies that specialise in art…

Julie Miller, Julie Miller Investment Art Institute

Contemporary art is about social commentary… it’s post-modern…

Julie Miller, Julie Miller Investment Art Institute

It [the art market] is worth about $38 billion… the African market is about 0.5% of that…

Julie Miller, Julie Miller Investment Art Institute

It’s vital to know the artists… and how they manage their brands…

Julie Miller, Julie Miller Investment Art Institute

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This article first appeared on 702 : Investing in art 101 (a dummies' guide)

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