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Ever hear the saying, 'influence is power'? In the age of social media, it has become almost imperative to have a successful digital community.

A restaurant in Milan is offering influencers free sushi in exchange for an Instagram post. The age of influencers is upon us and now, single individuals with massive followings can really impact on the success of your business.

At 'This Is Not a Sushibar', people have the classic payment options of cash, card or paying in Instagram followers.

Look at the value given to the amount of followers you have:

  • 1000 - 5000: Free sushi plate
  • 5000 - 10 000: Two free sushi plates
  • 10 000 - 50 000: Four free dishes
  • 50 000 - 100 000: Eight dishes
  • 100 000+ Free full lunch or dinner

The catch to the payment is that influencers have to post on their Instagram account, tag the company and include the appropriate hashtag. The food can only be redeemed after the above has been done.

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