1. 05:00 - 06:00 Early Mornings with Liezel
  2. 06:00 - 09:00 Kfm Mornings with Darren, Sherlin and Sibs

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued outdoor advertising for “Verminator”.

He gave the billboard a “hero” rating.

Have a look at the ad below, before scrolling down further:

I defy anyone with a pest problem to ignore it!

Andy Rice

Rice praises the billboard for having everything it needs and nothing it doesn’t.

It’s a great brand name and an unambiguous visual.

Rice loved the two-word headline, two-word slogan, and a web address for further info.

For more detail; listen to the interview in the audio below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter

This article first appeared on 702 : Most outdoor advertising sucks. This is how it should be done. Verminator!

More on KFM