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Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued outdoor advertising for “Verminator”.

He gave the billboard a “hero” rating.

Have a look at the ad below, before scrolling down further:

I defy anyone with a pest problem to ignore it!

Andy Rice

Rice praises the billboard for having everything it needs and nothing it doesn’t.

It’s a great brand name and an unambiguous visual.

Rice loved the two-word headline, two-word slogan, and a web address for further info.

For more detail; listen to the interview in the audio below.

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This article first appeared on 702 : Most outdoor advertising sucks. This is how it should be done. Verminator!

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